E-commerce is selling your goods or services online. It’s a very competitive sales channel, as you’re no longer just competing with businesses in your local area.
On the other hand, the great thing about E-commerce is that you open up your business to customers from all over the country, or even world! This can lead to huge increases in revenue, when done right.
Due to busy lives and wider choice, most people now prefer to shop online. If your customers can’t buy your products online, then you’re really limiting your ability to both showcase your products and make more sales. 71% of shoppers now believe they can get a better deal online and without a shop to convert these customers you’ll miss out.